Laurelwood Brewing Enters the Can Revolution with Red Elephant IRA
Nearly two years ago Laurelwood Brewing expanded its highly coveted Workhorse IPA and Free Range Red into 12oz. bottles that have been embraced by its fans. Now the brewery is venturing into 12oz cans for the first time with its Red Elephant IRA being the first to be packaged this way.
Currently available at its two Portland pubs, Red Elephant IRA 6 packs will be making its way to Portland area retailers over the next few days and will then expand throughout its Oregon and Washington distribution footprint.
“We’re very excited to be taking this next step in packaging our beer,” says James Buxman, the Marketing & Sales Director for Laurelwood Brewing Co. “Our Red Elephant IRA cans offer a new way to enjoy Laurelwood, as well as an extra option for those looking to take beer on the go.”
Red Elephant IRA is a beer with the hop bill of Laurelwood’s Green Elephant IPA, but the malts of its Free Range Red that chimes in at 6.8% ABV. The hops used consist of Nugget, Amarillo, Centennial, Citra, and Ahtanum. Three malts were used, 2-row, Crystal, and Carapils. This number packs a powerful punch of pine, citrus, tropical, and resinous hop aroma and flavor, harmonizing with the caramel malt body of Free Range Red.
To celebrate the milestone, Laurelwood Brewing Co. is hosting a Red Elephant IRA Can Release Party beginning at 6:00pm on Wednesday, July 1st at The BeerMongers beer bar and bottle shop on SE Division Street. Not only will the beer be there, but the Laurelwood brewers behind the beer will also be in attendance.
Laurelwood is also offering an Instagram Contest using the hashtag #CatchTheElephant. The contest begins on July 1st and runs through the last day of the month on July 31st. To enter, you must take the following steps.
- Follow Laurelwood Brewing Co. on Instagram.
- #CatchTheElephant by buying a 6-pack of the NEW Red Elephant IRA cans.
- Take a photo… It can be you drinking Red Elephant, your friends drinking Red Elephant, you and your friends drinking Red Elephant, or the very cool place you are drinking your Red Elephant cans at. The point is: we want to see that you caught the Elephant.**
- Upload to Instagram and tag: #CatchTheElephant #RedElephantIRA
- Winners will be chosen subjectively on July 31st, 2015, and must be able to come to our NE Portland pub to claim their prize, though we can arrange to have your prizes at our SE Portland pub if it is more convenient for you. Winners will receive: a Red Elephant IRA t-shirt, 2 Red Elephant IRA can koozies, and a $15 gift card to Laurelwood Public Houses (to buy more Red Elephant… Or whatever your heart desires).
- Rinse & repeat! That’s right, Round 2 of the contest runs August 1-31, 2015, where we’ll be selecting a new winner.*** More chances to drink, more chances to win!
** You can submit multiple entries. By entering the contest, you give Laurelwood permission to use your image in instances that are unrelated to the contest (social media, newsletter, website, etc.). Use of your image does not guarantee winning.
*** Photos entered during a previous round are not considered for the current round (e.g. If you submitted a photo for Round 1 but did not win, we do not consider it for Round 2).
The BeerMongers
1125 SE Division St
Portland, OR 97202
About The Author
DJ
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 25 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in the archives of Northwest Brewing News and can be followed on Twitter and Instagram at @hopapalooza.