Bell’s Expands Hazy Hearted IPA & Big Hearted IPA to Larger Distribution

This past year, Bell’s Brewery has made a concerted effort to expand its popular Hearted IPA Family with additional IPA offerings that have been highlighted with Hazy Hearted IPA and Big Hearted IPA. Both of these beers were rolled out nationally in Bell’s Hearted Variety Packs that were anchored with the much adorned Two Hearted IPA. These two beers proved to be popular enough with fans to now be made more widely available.

Hazy Hearted IPA distribution will expand from Great Lakes markets to national distribution after its successful first year, landing the spot of #4 new craft launch in the nation, with just 9 states of distribution as a stand alone product. Big Hearted IPA, the brewery’s first year-round double IPA is now available year-round in Michigan, Indiana, Illinois, Ohio, Wisconsin, Minnesota, New York, Pennsylvania and Kentucky.

Hazy Hearted IPA, the first hazy IPA worthy of the Hearted name, was first released in 2022 in Great Lakes States. Hazy Hearted shines with tropical and fruity notes and delivers a smooth finish at 7.5% ABV. Hazy Hearted is available in six pack 12-oz cans, and 19.2 oz cans.

Coming in as the Hearted IPA with the highest ABV at 9.5%, Big Hearted’s citrus and berry hop aromas are balanced with a subtle, crisp bitterness resulting in an imperial IPA with big, bold flavors and a deep caramel color. Big Hearted IPA is available in six pack 12-oz cans, and 19.2 oz cans.

“Our 2024 plans were really driven by our fans. Big Hearted IPA received exceptional feedback from fans as an exclusive in our 2023 Hearted Variety Pack, and Hazy Hearted’s launch in the Great Lakes was impressive to say the least” said Scott Powell, Bell’s Director of Marketing. “Big Hearted will fill the void of a year-round double IPA in the portfolio, and Hazy Hearted will be a Hazy IPA from Bell’s available nationwide – both items that fans have been asking of us for years.”

Building off the success of the iconic Two Hearted IPA, Bell’s has been intentional and methodical with their approach to innovation and expansion of the Hearted family in recent years.

“We’ve done an incredible amount of research, testing, and consulting with our fans as we’ve taken steps to expand the Hearted family” said Carrie Yunker, Executive Vice President of Bell’s Brewery. “With every beer we release, craft beer fans can count on the well-established quality and integrity of the Hearted name to come through. We’ve done a lot of work to identify what makes a beer worthy of the Hearted name, and we’re excited to bring both Hazy Hearted and Big Hearted to more craft beer fans in 2024”.