Hop Valley & Drew’s Boots Cowboy Up with Sh*tkicker Hazy Pale Ale

The late Toby Keith wrote a song, Beer For My Horses, now Hop Valley Brewing has partnered with the Eugene boot manufacturer, Drew’s Boots, to brew a beer for their cowboy boots! The new Hop Valley Sh*tkicker Hazy Pale Ale brings together the hop forward beer one would expect that also includes notes of leather.

“We’re proud to partner with our buddies over at Drew’s Boots,” said Megan McKenna, Director of Marketing Hop Valley Brewing. “We’ve been business partners for over a decade- supplying our brewers and production floor employees with their quality footwear. Last year after a couple Citrus Mistresses on the patio, we began to dream about a collaboration brew. We talked about what sort of craft beer cowboys would drink – something with a little hop kick but still refreshing. Drew’s Boots proposed a name as a loving ode to the cowboy boot- Sh*tkicker, and the beer was brewed! The Rodeo-inspired can features a Hop Valley lasso shield, boot stitching, a belt buckle silver shine, and is branded with the Drew’s Boots logo.”

Sh*tkicker Hazy Pale Ale is a 5.5% ABV beer that’s brewed with Eclipse and Citra Cryo hops and blended with 2-row oat and buckwheat malts that create a light but rich brew. The beer is then finished with Elixir hops for a hint of leather and a whole lot of cowboy flavor! You didn’t think they actually added real leather did ya?

“With a new beer comes new boots!” said Kyle Baker, “Chief Boot Officer”, owner of Drew’s Boots. “We designed and developed a custom Hop Valley western boot and kept an old school look to resemble a true Sh*t Kicker but with some Hop Valley flare: green leather and the Hop shield stitched on the upper, pull straps and embossed on the leather soles. It’s been a privilege and joy working with Hop Valley on this collab project and we look forward to watching it prosper!”

Sh*tkicker is available now on tap and in select local stores throughout Oregon. For more information about the brew and where to find it, visit hopvalleybrewing.com/buybeeronline. 

Plus, to celebrate the release of Sh*tkicker, Hop Valley and Drew’s Boots are giving away a pair of boots so you can rock the cowboy lifestyle. Enter to win between now and July 31 at  hopvalleybrewing.com/boots.