Zupan’s Markets & Living Haus Beer Collaborate On Farm-To-Market Japanese Style Lager
The 29th installment of Zupan’s Markets Farm-to-Market beer series has landed at all three of the grocer’s stores in the Portland metro area. For this release, the family-owned gourmet grocer partnered with Portland’s Living Häus Beer Co on the easy-drinking Farm-To-Market Japanese Style Lager.
Described as being light and crisp with floral and berry notes, the Japanese Style Lager offers a refreshing palate-cleansing finish. Traditionally, Japanese lagers feature a high amount of flaked rice (about 20% in this case). This less fermentable rice creates a light, lower alcohol beer with a crisp body and clean finish.
The Living Häus Beer Co Japanese Style Lager is light straw yellow with a fluffy white head, and is made with Tettnang hops and Pilsner Malt. The result is a light bready aroma with notes of slightly fruity hops to the nose. With a 5.2% ABV, this lager pairs well with grilled salmon with ponzu sauce, spicy seared ahi tuna or crisp tempura vegetables served with wasabi and soy sauce.
The Farm-To-Market Japanese Style Lager is available exclusively at Zupan’s Markets in 16oz cans that are priced at $3.99/can, four-packs are available for $14.99.
To help promote this new Japanese Style Lager, Zupan’s Markets Burnside location will host a Rice Beers Tasting event on Sunday, May 19, 2024 beginning at 2:00pm. Participants will taste imported and domestically made Rice Beers to gain an appreciation for this amazingly diverse style of beer. Entry is $40 and includes a tasting of 8-10 beers, plus cheese, charcuterie & beer snacks.
About The Author
DJ
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 25 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in the archives of Northwest Brewing News and can be followed on Twitter and Instagram at @hopapalooza.