Corporate Beer Still Sucks, All Year Long: Elysian Brewing and Sub Pop Records "Loser" Now Year Round Release

| February 7, 2013 | press releases, Washington Beer | 1 Comment

Corporate Beer Still Sucks - Loser by Elysian Brewing

Press Release:
Elysian Brewing Co.As if five years of celebrating the twentieth anniversary of Seattle indy label Sub Pop weren’t enough, Elysian Brewing‘s erstwhile summer seasonal, Loser, is going year-round, just in time for anniversary number 25.  The distinctive, tropical hop character and golden, warming maltiness will be available on draft, in 22-ounce bottles and in six-packs throughout the year starting March 1. 
 
Loser began its life in 2007 as a collaboration between two Seattle alternative institutions.  Elysian Brewing Company got together with Sub Pop Records to craft a beer that was available exclusively backstage at the anniversary celebration held at Marymoor Park.  The next year the beer was back, on draft and in 22-ounce bottles at restaurants, taverns and stores that got the message, and just last year six-packs hit the shelves for the first time.  Response has grown every year, and now it just won’t go away.

Loser was one of the first general-production beers to use Sorachi Ace hops, the Japanese variety rescued from obscurity and grown exclusively by Virgil Gamache Farms in Washington’s Yakima Valley.  The waxy, coconutty and compelling flavor carries through the beer, combining with crisp and spicy Crystal finishing hops.  And at 7% alcohol by volume, Loser isn’t your mainstream summer lightweight. For Elysian, Sub Pop and the beer-savvy public, having Loser available throughout the year is a clear win-win.
 
-Dick Cantwell

AVAILABLE :: YEAR-ROUND MARCH 1

Draft, 22oz Bottles, Six-Packs

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About The Author

Angelo

Angelo grew up in Maine and is proud to call New England his original home. Cascadia is now his home. He fell in love with great beer in Oregon, Washington, and Northern California. He has been a correspondent for the Portland Tribune's Guest on Tap column, LivePDX.com, and has been featured in publications such as Beer Northwest and PDX Magazine. Angelo also has a great interest in independent music, and has been a booker and organizer for shows around the Portland under the name Pop Tomorrow! Angelo garnered much knowledge regarding beer from his experiences homebrewing, working at Belmont Station, Pyramid Brewing, Upright Brewing, By the Bottle, Beer Revolution, Olde Depot Public House, Falling Sky Brewing, Cascade Brewing, and from many many knowledgeable, passionate, and loving people along the way. It is Angelo's mission to bring "infotainment" and "edumation" to the readers of this website. If you have any questions or comments, or would like to contribute, please contact me at angelo@brewpublic.com

One Comment
  1. Big Kahuna

    I love the irony! You know, with Elysian being a corporate subsidiary and all. Lol!
    Sounds like a good one tho!