In Celebration of 30 Years, New Belgium Brewing Collaborates with Chaco Footwear
Two iconic brands, Chaco Footwear and New Belgium Brewing, collaborate once again on a new line of outdoor footwear that celebrate’s the brewery’s 30th anniversary. The Chaco x New Belgium 30th Anniversary Collection is the third collaboration that the two brands have worked on together and is the largest one to date.
“We’re stoked to partner with our friends at Chaco on two limited-edition sandals that celebrate New Belgium’s 30th anniversary,” said Heather Johnston, Director of Retail and Operations at New Belgium Brewing, in a statement. “It’s been an amazing wild ride, and we can’t think of a better way to honor our fans and pay tribute to three decades of brewing world-class beers than with these sandals designed for life’s human powered adventures.”
The collaboration features two limited edition prints, the Wild Mountain Taupe and the Wild Ride Amber. The Wild Mountains Taupe edition showcases a subtle mountain print in new Belgium’s classic red, blue and white colors, and the Wild Ride Amber is a bold striped pattern. These prints will be available in the Classic Z/1 (MSRP: $105) and Chillos Slides (MSRP: $60) for men and women.
The Chaco x New Belgium 30th Anniversary Collection takes inspiration from New Belgium’s Wild Ride Amber IPA and 30th Anniversary Wild Ale. Paired with Chaco’s iconic Z/sandals and best-selling Chillos Slide, this line celebrates two brands that are totally recognizable, a little unexpected, and easy to love.
“New Belgium has been a great partner to work with the past couple of years, and we are honored to help them celebrate their 30th anniversary,” said Lyndi Bell, Brand Marketing Manager at Chaco Footwear, in a statement. “We hope this collection inspires people to get outside, explore, and crack open a cold one.”
The Chaco x New Belgium 30th Anniversary Collection is now available to purchase online at www.chacos.com.
About The Author
DJ
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 25 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in the archives of Northwest Brewing News and can be followed on Twitter and Instagram at @hopapalooza.