Pabst Blue Ribbon’s Project Pabst Returns to Portland in July 2024
It is official, the magical Pabst Blue Ribbon unicorn will return to Portland, Oregon once again! Last held seven years ago, Project Pabst will return in July 2024 for a two-day music festival along Portland’s waterfront.
During its original four year run, from 2014 – 2017, Project Pabst took place along the Willamette River. The first two years at Zidell Yards and the final two years at Tom McCall Waterfront Park. Come this summer, it’ll be three years at Tom McCall Waterfront Park when Project Pabst returns to Portland on Saturday, July 27 and Sunday, July 28.
Project Pabst is a two-day, two-stage celebration of live music, beer, and the local culture of the Pacific Northwest. Organizers bring to the table a diverse lineup of music and culture. This goes beyond music as Pabst Blue Ribbon will once again showcase installations by visual artists, as well as unique vendors and local food options.
For the revived festival in July, Project Pabst has put together a killer lineup of music that bounces around from all sorts of music genres. Headliners include punk legend Billy Idol, hip-hop trailblazer T-Pain, and alternative heavyweights both new and old with Big Thief and Violent Femmes. Other notable acts on the bill include Manchester Orchestra, Denzel Curry, STRFKR, Shannon & The Clams, Soccer Mommy and many more.
“Ten years ago, the team threw the first Project Pabst in Portland, and this year we have the opportunity to bring it back to the city where it all started,” stated Rachel Keeton, PBR Brand Director. “We set out to create a festival that PBR fans would love, and I’m really proud of how this lineup delivers.”
Tickets for Project Pabst will go on sale on Friday, March 8 at 10:00am PST at the link here. However, use code UNICORN to get in on the Early Bird Passes. A two-day pass is $195 or daily passes are $99. Project Pabst is a 21+ event.
Project Pabst 2024 Lineup
Saturday, July 27
Billy Idol
T-Pain
Violent Femmes
Gossip
STRFKR
Shannon & The Clams
DEHD
La Luz
Home Front
Alien Boy
Sunday, July 28
Big Thief
Denzel Curry
Manchester Orchestra
Jeff Rosenstock
Soccer Mommy
Militarie Gun
Kenny Mason
Miya Folick
Sweeping Promises
Glitterfox
To get us excited about the return of Project Pabst, here are some of the photos we have taken through the years of the festival!
Tom McCall Waterfront Park – 98 SW Naito Pkwy – Portland, OR
About The Author
DJ
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 25 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in the archives of Northwest Brewing News and can be followed on Twitter and Instagram at @hopapalooza.