Firestone Walker Launches Flow State Adventure Video Series with Dylan Efron
Firestone Walker Brewing continues its venture into a lifestyle brand with a new monthly video series. Hosted by adventurer Dylan Efron, Flow State brings together world-class athletes and performers to step outside of their comfort zone to embark on unfamiliar outdoor exploits.
The debut of episode of Flow State tests Brazilian professional skateboarder Leticia Bufoni to confront her fear of heights on a rock climbing expedition with Efron. Future episodes of Flow State will feature spearfishing with Pittsburgh Steelers wide receiver JuJu Smith-Schuster; speed flying with U.S. Army Ranger Pearce Cucchissi; off-roading with beach volleyball superstars Riley McKibbin and Maddison McKibbin; and late-night lobster diving with Mexican-American actor Aaron Diaz.
Growing up on California’s Central Coast, Efron felt a kinship to Firestone Walker Brewing as it’s located 40 miles from the area that he grew up in. He’s been drinking the beer brewed in Paso Robles sine he was of legal age.
Efron has pushed himself to the limit over the past 10 years, training as a professional triathlete while rock climbing across the western United States. He taught himself to produce and direct while working on the set of A Star Is Born, and he later produced Netflix’s Down To Earth and Off the Grid for his brother Zac. This decade of adventure, during which Efron embraced new and unexpected friendships, was the genesis of Flow State.
“That’s what draws me to the outdoors—making friends and learning something new,” said Efron, in a statement.
Flow State ultimately reflects Firestone Walker’s commitment to health and wellness storytelling through the lens of outdoor adventure.
“As a California beer company, we are aiming to connect with consumers on a deep and personal level through stories that will inspire them,” said Dustin Hinz, Firestone Walker’s chief marketing officer, in a statement.
About The Author
DJ
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 25 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in the archives of Northwest Brewing News and can be followed on Twitter and Instagram at @hopapalooza.