Deschutes Brewery Releases Jubelale for the 36th Year

It’s now the time of year when winter seasonals are arriving on store shelves and hitting the taps. With the demise of Anchor Brewing and its Christmas Ale, now one of the longest running and most respected ones is Jubelale. This winter seasonal from Deschutes Brewery debuted in 1988 and has been part of the winter beer landscape ever since.

This year’s Jubelale marks the 36th release of the beer. This beer was the first beer ever packaged by Deschutes Brewery when it was originally packaged into wine bottles straight from the taps at the downtown Bend pub.

Jubelale is a festive winter ale known for its rich spice notes, robust malt character with hints of toffee and dusted cocoa, and a warming ABV of 6.7%. Its enduring popularity is a testament to the craftsmanship and dedication of Deschutes Brewery that its fans come to expect.

Since the early 1990s, Jubelale has featured original artwork by various artists, a unique holiday tradition inspired by the creativity of Deschutes’ employee owners. The 2023 release showcases a design by former Deschutes Brewery employee, Ben Woodcock. Ben worked at the Deschutes Brewery Portland Public House for nearly a decade where he served up tasty food and beverages as he made his way through graphic design school at Portland State University. During his time with Deschutes, he also created elaborate one-of-kind chalk art that frequently graced the walls of the restaurant. Today, Ben is a multidisciplinary artist, designer and educator in Portland, Oregon who still creates unique chalk art for Deschutes at the Portland Public House.

In the jovial paper collage scene, he created for Jubelale, Ben’s celebratory depiction of winter was inspired by the little moments that the season and beauty around us provide.

“Tall pines adorned with snow, a river reflective and renewed, the warmth of a campfire spontaneously crackling, the celebration of a new year with new possibilities, that gentle clinking of glass,” stated Woodcock. “Within these moments lives the opportunity to instate memories, life’s most precious currency.”

And if you feel inspired to create your own Jubelale label, Deschutes has opened the call for artists to design labels for the 2024 release of Jubelale.

Details for the artist submission qualifications:

• Must be age 21 or older and legally live within the United States to apply.
• Professional artists only, meaning a person who is critically recognized as an artist, who possesses skills, training, and/or experience in an artistic discipline, and who is active in and committed to their art practice.
• All applicants must submit an art portfolio as part of the application.
• Artist must be able to commit to finalizing and submitting an original piece of art for the next Jubelale packaging by March 15, 2024.
• Preference will be given to artists who live or have roots in Oregon or the Pacific Northwest.
• All mediums and formats of art are acceptable.
• The deadline to apply is November 24, 2023. Finalists will be contacted by December 31, 2023.
• Only finalists will be contacted by Deschutes Brewery

To enter the 2024 Jubelale artist contest, visit https://www.deschutesbrewery.com/jubel-app.

Jubelale is now available across the United States in 12oz 6-pack bottles, 12oz 12 pack cans, and on draft. To locate Jubelale, vist the Deschutes Brewery Beer Finder at DeschutesBrewery.com.