Sierra Nevada’s Still The One Friends Reunion Contest

Earlier this year, Sierra Nevada Brewing launched a new advertising campaign for its iconic Sierra Nevada Pale Ale. To celebrate this beautifully crafted Pale Ale that dates back to 1981, Sierra Nevada Brewing is launching the “Still The One” Friends Reunion Contest. The lucky winner of this contest will bring together one deserving friend group for an ultimate reunion trip, and remind everyone to make time for meaningful connections with friends.

The grand prize winner will receive a weekend trip with five of their friends to scenic Asheville, North Carolina. This includes roundtrip airfare, three-nights hotel accommodations, shuttle transfers, Sierra Nevada swag, and meals. To top it all off, all six guests will receive a VIP experience of crafting a custom beer at the nearby Sierra Nevada brewery in Mills River, NC. The lucky winners will get to work with Sierra Nevada’s brewers to develop a recipe, name their creation, and help brew their one-of-a-kind commemorative beer.

“Sierra Nevada was built on a handcrafted beer shared amongst friends, our Pale Ale. We want to help a friend group reconnect with an unforgettable trip and give them the rare chance to create their own commemorative brew,” said Lesley Albright, Sierra Nevada VP of Marketing. “No matter how much life changes over the years, some friendships, like some beers, stand the test of time.”

There are two ways to enter: through the web site or on Instagram by uploading a photograph or 30-second video explaining why you and your friends deserve to be the grand prize winner of the Still The One contest and using the hashtag of #SierraNevadaReunionContest and tagging @sierranevada.

The Still The One contest launched on September 18, 2023 and runs through 11:59 p.m. ET October 15, 2023. It’s open to legal U.S. residents 21 years of age and older. To enter the Still The One contest, click here.