After a very challenging year for Old Town Brewingit has resolved its trademark issue with the City of Portland.
Last year Old Town Brewing went public with the City of Portland attempting to use Old Town’s trademarked Leaping Deer image. In 2012 Old Town Brewing secured the rights to this image with the U.S. Patent and Trademark Office. Since this time the City of Portland has been attempting to market this same Leaping Deer image to other alcohol brands.
Today it was announced that Mayor Ted Wheeler and Old Town Brewing have reached an agreement to its long time dispute as it relates to Old Town’s logo. However, this agreement is only valid for the next 5 years. This is when it will have to be renewed with the city. The City of Portland may have a new mayor and/or city council at this time and the fight for Old Town’s trademark could be rehashed.
The other notable issue from today’s announcement is that the City of Portland “may grant licenses for the Portland Oregon sign for limited local alcoholic beverage-related uses, such as festivals/events and to local alcoholic beverage trade organizations for advertising purposes only, and not for inclusion on any product labels or packaging.”
Update: BREWPUBLIC reached out to Old Town Brewing owner Adam Milne about these two specific issues in the agreement. Here’s what he has to say about it.
“It was really the only part of the agreement that I didn’t love,” Milne tells BREWPUBLIC. “I wanted to put this behind us for good, however there was a now way to get around the city charter that limits agreements for 5 years (they can be renewed). Given no way around that limitation, we asked the Mayor to make a strong statement urging future Mayors to renew the agreement.”
Milne continues, “In the end, the more time we have to build our brand, the better we feel we are from a legal perspective. We also believe future administrations will see that the Portland community is behind this agreement.”
In regard to the others using the Portland Old Town sign Milne tell us, “Alcoholic trade organizations allows the Oregon Brewers Guild to advertise the sign to promote the Guild. We worked this out with OBG.” This is something we can definitely get behind.
Here are additional details from a prepared press release…
“I am pleased that we have arrived at a mutually beneficial solution that ensures the City of Portland can effectively protect the Portland sign as a landmark, while also protecting the trademark rights of Old Town Brewing,” said Mayor Wheeler. “It was important to me to reach an agreement so that we could each return our focus to our core missions with a strengthened partnership.”
“This was a challenging process,” said Adam Milne, founder and owner of Old Town Brewing. “Once the Mayor directly engaged on the issue, we felt an immediate difference in the tone and tenor of the negotiations. I appreciate his support of local small businesses and of Portland craft brewing.”
The agreement addresses the following points:
The City will amend its pending trademark applications to exclude beer, wine, and liquor; Old Town Brewing will not object to the City’s amended applications or the City’s licensing of the Portland Oregon Sign for any purpose outside of the field of alcoholic beverages.
The City and Old Town Brewing will file the agreement with USPTO so that both parties can advance their pending and future trademark applications.
The City may grant licenses for the Portland Oregon sign for limited local alcoholic beverage-related uses, such as festivals/events and to local alcoholic beverage trade organizations for advertising purposes only, and not for inclusion on any product labels or packaging.
The City and Old Town Brewing will cooperate in enforcement of their respective trademarks.
Because of the constraints of the City of Portland’s Charter, the City cannot enter into a permanent agreement with Old Town Brewing. The parties are entering into the longest-term agreement possible – a 5-year agreement with the ability to renew for an additional 5 years.
“I strongly encourage future administrations to maintain this policy,” said Mayor Wheeler. “It is in the best interests of the City of Portland that our mutually beneficial agreement with Old Town Brewing be extended when its term expires in the future.”
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 25 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in the archives of Northwest Brewing News and can be followed on Twitter and Instagram at @hopapalooza.