Lazy Dog Beer Club Attack of the Brews Quarterly Release

Since the start of the pandemic, beer clubs have become much more popular and an excellent avenue for breweries to get their beer in more hands. One such club is Lazy Dog Beer Club, a quarterly membership subscription created by beer lovers, for their fellow beer lovers.

The Lazy Dog Beer Club is curated by Lazy Dog Restaurants with locations throughout California, Colorado, Georgia, Illinois, Nevada, Virginia, Florida and Texas with more on the way. The current quarterly release is Attack of the Brews and marks the 13th edition. The theme is inspired by the superheroes and villains that come to life in retro comic books and on the big screen.

The latest kit includes an eight-pack of four uniquely brewed beers inspired by different superheroes and villains from four breweries across the country. Lazy Dog Beer Club reached out to some exceptional breweries and from sampling through the four beers, all are well crafted beers. Our two favorites were The Sterling Pooch and Pow Zappa!

Attack of the Brews package includes beers from Second Chance Beer Co. in San Diego; CraftHaus Brewery in Las Vegas; Casa Humilde in Chicago and Ritual Brewing Co. in Redlands, Calif., who created their own superheroes or villains inspired by their unique beer recipes and colorful, dynamic beer can artwork.

From the original recipes, the beers from the current Attack of the Brews were brewed at Melvin Brewing in Alpine, Wyoming. This quarterly Lazy Dog Beer Club release is packaged in a carrier that weaves in the theme with colorful comic book inspiration from all the characters. A zine provides an overview of each brewer and beer style, plus tasting notes, ingredients, look and suggested pairings for each beer.

The Attack of the Brews includes the following beers and storylines:

Pow Zappa!
The heroine of the group uses her “Pow Zappa!” vision to turn any hazy into a crisp West Coast IPA. As such, the beer is a West Coast IPA, a sparkling and refreshing brew with lemon peel aromatics.
About the Brewer: CraftHaus Brewery, a regional favorite for Las Vegas craft beer fans, is passionate about building a community around quality-driven beers. Owners Wyndee and Dave Forrest helped change licensing for the city of Henderson and Las Vegas to be more craft beer friendly, and Wyndee is the current president of the Nevada Craft Brewers Association.

El Maracuman
An epic, everyday hero and luchador fueled by maracuya (Spanish for passion fruit) fighting for the freshest cervezas. This beer is a tropical, light-bodied wheat ale made with passion fruit, one of the many exotic fruits of Mexico.
About the Brewer: Casa Humilde was founded by Javier and Jose Lopez, two Mexican-American brothers, after years of homebrewing in their hometown of Chicago. Each of their brews is infused with flavors and ingredients from their Mexican heritage.

The Sterling Pooch
A heroic Scotty Dog who fearlessly rescues pups and gives them a second chance at a “furever” home! This full-bodied Scottish-style ale has notes of molasses, raisins and dark cherries.
About the Brewer: Second Chance Beer Co., a San Diego-based, award-winning independent craft brewery, was founded by Marty Mendiola, Curtis Hawes; and Virginia Morrison. In addition to making premium beer, Second Chance’s mission is rooted in charitable giving and sustainability, offering a second life and new opportunity to others in its community. The Sterling Pooch brew was inspired by one of their charitable passions — dog rescues.  

Belgian the Conqueror
The villain of the pack seeks to restore order to the “brewerverse” by mutating beers at the atomic level and decimating all batches that disrupt the balance. This Belgian-style strong ale has a smooth texture with a mild effervescence.
About the Brewer: Ritual Brewing Co. is a local, independent California brewery founded by Steve Dunkerken and Owen Williams, two friends with a true passion for great beer. Williams is a Certified Cicerone^® and teaches Beer & Culture at The Collins College of Hospitality Management at Cal Poly Pomona. Dunkerken, a Redlands native, grew up on a small family farm not far from the brewery and has been a creative homebrewer for 15 years.

“We are thrilled to work with this passionate group of brewers,” said John Williams, chief marketing officer for Lazy Dog Restaurants. “We’ve loved seeing each brewers’ unique perspective shine through in this release and we can’t wait to get it in the hands of our members.”

For the forthcoming 14th release in the Lazy Dog Beer Club, guests have until March 31, 2022, to sign up for this quarterly themed release, which will debut in May. Those interested in signing up for a Lazy Dog Beer Club membership can register online or at any Lazy Dog Restaurant in California, Nevada, Colorado, Florida, Virginia, Illinois, or Texas. Once signed up, members get a first beer kit with Lazy Dog Restaurant house beer and a first kit glass in restaurant. Members will then receive a themed beer kit each additional quarter they are an active member and additional perks such as draft beer upgrades, monthly draft samplers in restaurant, 10% off takeout orders, beer-to-go discounts, priority seating when there’s a wait at the restaurant and more. Membership starts at $35 per quarter. For more information or to sign up for a membership, visit www.ldbeerclub.com.