Corporate Beer Still Sucks, All Year Long: Elysian Brewing and Sub Pop Records “Loser” Now Year Round Release

Corporate Beer Still Sucks - Loser by Elysian Brewing

Press Release:
Elysian Brewing Co.As if five years of celebrating the twentieth anniversary of Seattle indy label Sub Pop weren’t enough, Elysian Brewing‘s erstwhile summer seasonal, Loser, is going year-round, just in time for anniversary number 25.  The distinctive, tropical hop character and golden, warming maltiness will be available on draft, in 22-ounce bottles and in six-packs throughout the year starting March 1. 
 
Loser began its life in 2007 as a collaboration between two Seattle alternative institutions.  Elysian Brewing Company got together with Sub Pop Records to craft a beer that was available exclusively backstage at the anniversary celebration held at Marymoor Park.  The next year the beer was back, on draft and in 22-ounce bottles at restaurants, taverns and stores that got the message, and just last year six-packs hit the shelves for the first time.  Response has grown every year, and now it just won’t go away.

Loser was one of the first general-production beers to use Sorachi Ace hops, the Japanese variety rescued from obscurity and grown exclusively by Virgil Gamache Farms in Washington’s Yakima Valley.  The waxy, coconutty and compelling flavor carries through the beer, combining with crisp and spicy Crystal finishing hops.  And at 7% alcohol by volume, Loser isn’t your mainstream summer lightweight. For Elysian, Sub Pop and the beer-savvy public, having Loser available throughout the year is a clear win-win.
 
-Dick Cantwell

AVAILABLE :: YEAR-ROUND MARCH 1

Draft, 22oz Bottles, Six-Packs

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Posted under Beer & Music, beer releases, press releases, Washington Beer

1 Comment so far

  1. Big Kahuna February 10, 2013 10:45 am

    I love the irony! You know, with Elysian being a corporate subsidiary and all. Lol!
    Sounds like a good one tho!

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