Rock Art Brewery’s trademark battle with Monster Energy Drink maker, Hansen’s Beverage leads to pursuit of reform in trademark law.
You might remember the story about Rock Art Brewing of Vermont being bullied by Hansen Energy over their beer named Vermonster. Hansen initially argued that this barleywine could somehow create confusion with their Monster energy drink in a can. After a huge outcry of support for Rock Art by the craft beer community, Hansen Energy backed down. Here’s a new video explaining how this incident may open the door to the reformation of trademark law. (Mind the 80’s hairdos)
As a side note: we strongly recommend Rock Art forgo naming an amber ale Toro Rojo.
Angelo grew up in Maine and is proud to call New England his original home. Cascadia is now his home. He fell in love with great beer in Oregon, Washington, and Northern California.
He has been a correspondent for the Portland Tribune's Guest on Tap column, LivePDX.com, and has been featured in publications such as Beer Northwest and PDX Magazine. Angelo also has a great interest in independent music, and has been a booker and organizer for shows around the Portland under the name Pop Tomorrow! Angelo garnered much knowledge regarding beer from his experiences homebrewing, working at Belmont Station, Pyramid Brewing, Upright Brewing, By the Bottle, Beer Revolution, Olde Depot Public House, Falling Sky Brewing, Cascade Brewing, and from many many knowledgeable, passionate, and loving people along the way. It is Angelo's mission to bring "infotainment" and "edumation" to the readers of this website. If you have any questions or comments, or would like to contribute, please contact me at firstname.lastname@example.org