VANCOUVER, WA. December 1, 2020 – Country Malt Group (Country Malt), a wholly-owned subsidiary of United Malt Group and an industry-leading supplier of craft beverage ingredients throughout North America, has broadened its distribution in Mexico with BeerMex, a brewing and distilling supply business based in Mérida, Yucatán Mexico. The expanded partnership will enable craft brewers and distillers across Mexico easy access to the full range of quality malts, ingredients, and products in the Country Malt portfolio.
“We are pleased to have found in the BeerMex team a shared passion for serving the local craft beverage market with high quality products and service,” said Bryan Bechard, President Warehouse and Distribution for United Malt. “This partnership allows Country Malt to expand our coverage of the growing and innovative Mexico craft industry and enables us to provide consistent supply to our customers, supported by the highest quality service and customer experience.”
The relationship between Country Malt and BeerMex originated in 2018 when BeerMex began importing products from Country Malt to meet local demand. The relationship has since continued to grow in response to the growing needs of the local craft brewers in Mexico. This partnership will expand distribution and provide solutions to all brewers in Mexico with additional access to Country Malt’s full product portfolio of well-known and trusted brands, including quality malts from the US, Canada, Germany, the UK and more.
“We started the business with the goal to become the number one distributor in the southeast of Mexico,” said Eduardo de Jesús Cárdenas Guillermo, Director General of BeerMex. “We achieved our goal in the first year of our business and realized that we could do more to service the craft market and this was when our vision grew. We believe that Country Malt is the right partner for us to become the leading craft distributor in Mexico. It is essential to show our customers that we are not only a distribution warehouse, but we are part of the brewing community and want to progress the craft beer industry in Mexico.”
The Country Malt and BeerMex teams have been working closely with each of their vendor partners to ensure that product information is translated into Spanish for the Mexican market. The teams will continue to collaborate to bring knowledge, experience and high-quality brewing and distilling products to craft brewers and distillers throughout Mexico.