Brewers Publications Presents Crafting Brewery Culture

One area that often gets neglected at craft breweries is a well-run Human Resource Department. Neglecting the overall well-being of the brewery staff is something that should be a focal point and now there’s a new book from Brewers Publications that addresses this issue.

The publishing arm of the Brewers Association releases Crafting Brewery Culture, A Human Resources Guide for Small Breweries today. Written by Gary NicholasCrafting Brewery Culture provides breweries of all sizes with an invaluable roadmap for building a growth-centered brewery culture driven by positive reinforcement, teamwork, and accountability.

“Anyone who has visited, worked in, or owned a brewery knows that employees are the most important asset of a successful business,” said author Gary Nicholas, in a statement. “People management and leadership are not always intuitive skills, so I wrote Crafting Brewery Culture to provide brewery teams with scalable tools for building, sustaining, and growing a resilient company culture. I’ve also included templates for everything from hiring to training plans, writing standard operating procedures, and performance assessments to goal setting. It’s easy to get started, with or without a dedicated human resources department.”

Nichola has been involved in the craft brewing industry since 1997. He has held various leadership roles across many facets of the industry. This includes stints as a consultant and brewery staff. His consultancy work focuses on supporting sustainable, scalable growth for breweries at both operational and leadership levels. In addition, he has managed environmental health and safety operations; written and presented on human resources, safety, quality, and food safety issues; and is currently the operations manager for SanTan Brewing Company in Chandler, Ariz.

Crafting Brewery Culture is available for purchase starting April 11, 2023, at and select book retailers. From April 11-18, Brewers Association and American Homebrewers Association members receive an exclusive 20% discount off the retail price of $99.00 and free standard U.S. shipping.

image of Gary Nicholas courtesy of the Brewers Publications
image of Gary Nicholas courtesy of the Brewers Publications

Crafting Brewery Culture: A Human Resources Guide for Small Breweries
Author: Gary Nicholas
ISBN: 978-1-938469-80-0
EISBN: 978-1-938469-81-7
Size: 8.375” x 10.875”, 176
Format: Paperback
Cover Price: $99.00
Publication Date: April 11, 2023

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