In time for Independence Day, the Brewers Association returns with the 3rd Annual National Independent Beer Run Day. Taking place on Saturday, July 3, 2021, the national beer holiday encourages beer lovers to support small and independent breweries by stocking up on local craft beer in anticipation of July 4th celebrations.
Purchasing independent craft beer ahead of summer’s biggest holiday helps fuel local small businesses in the community, and local beer is better. According to recent Harris Poll data, drinking beer made by an independent brewer is important to 77% of weekly craft beer drinkers.
The week leading up to Independence Day is among the largest sales week for craft beer. According to IRI scan data, it has been the highest single sales week of the year for the last five years, with sales by volume an estimated 34% higher than a typical week.
As beer lovers emerge from shutdowns, supporting local breweries is as easy and important as ever.
Craft beer lovers can purchase to-go beers from a local craft brewery, visit a retailer that stocks independent craft beer, or order online. Consumers can look for the Independent Craft Brewer Seal to help identify beer brewed by small and independent brewers. Visit BeerRunDay.com to find an independent brewery in your area.