For the launch of its latest year-round beer, Sierra Nevada Brewing will do just that on the new date of Thursday, March 11th. The 41-year-old brewer will attempt to break a GUINNESS WORLD RECORDS by catapulting a full keg of Big Little Thing Imperial IPA at the brewery’s Chico Hop Field via a live video stream.
Earlier this year, Sierra Nevada released Big Little Thing Imperial IPA, its latest offering in its Little Thing lineup of trending beers. This new release is an imperial version of the brewery’s extremely popular Hazy Little Thing. Sitting at a whopping 9% ABV, Big Little Thing is what you’d expect from the brewery known for its fine attention to detail. Sierra Nevada has brewed Big Little Thing to offer up the juicy flavors of mango, grapefruit, and tangerine but without the turbidity that hazy beers display.
To officially celebrate this new beer, Sierra Nevada will launch a keg of Big Little Thing from a giant catapult live on the Sierra Nevada YouTube Channel. The Big Little Thing Keg Catapult is an engineering marvel that offers over 20,000 lbs. of torque with a 6,000 lb. counterweight that will launch a keg of Big Little Thing over 253 feet. But why settle for 253 feet when the brewer’s goal is to launch the keg over 300 feet to break the record.
“Big Little Thing is a big beer and we wanted to launch it in a big way,” said Jordan Reinhart, Sierra Nevada Brand Manager, in a statement. “What’s bigger than a GUINNESS WORLD RECORDS title?”
On the new date of Thursday, March 11, 2021 at 11:00am Pacific, watch Sierra Nevada catapult a keg of Big Little Thing Imperial IPA and attempt to break a GUINNESS WORLD RECORDS by clicking here.
“We don’t know if we’ll set the record,” continued Reinhart. “But we’ll be celebrating with a can of Big Little Thing either way.”
Big Little Thing is available nationally in 12oz and 19.2oz cans and on draft wherever Sierra Nevada Brewing beers are sold.
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 25 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in the archives of Northwest Brewing News and can be followed on Twitter and Instagram at @hopapalooza.