As craft beer continues to grow and gain even more market share a few breweries are taking the next leap and are expanding to larger brewing facilities. A few months back Bend, Oregon based Silver Moon Brewing did just that, went from a 10 BBL brewery to a new 30 BBL brewery in neighboring Redmond. With this additional capacity Silver Moon needs to get more beer to market and to assist in this effort Bend’s third oldest operating brewery is now adding a lineup of 12 oz cans to its portfolio of beers.
Currently hitting the marketplace are 6 pack cans of Chapter 2 Casual Ale, Get Sum Pale Ale, and IPA 97. This added lineup of offerings will expand the brewery’s distribution footprint. “Washington is a particularly important market for us, and we’re actively looking to fill the critical role of Sales Manager in the Greater Seattle Area”, said Pam Balmuth, the company’s Field Marketing Manager, in a news release. Other plans are to focus on the brewery’s other key markets outside of Oregon that include Idaho and California.
Some of these changes took place since the sale of the brewery over 2 1/2 years ago from Tyler Reichart to current co-owners Matt Barrett and James Watts. “We’re extremely proud of what we’ve accomplished in just 2 1/2 years” said Barrett in a news release. “We have a terrific and loyal following, and the launch of cans this week will only strengthen our position in the regional craft beer scene, and fuel further projects for the brand over the next few years,” he added.
When deciding on which beers to include in the initial can lineup Silver Moon wanted styles that appeal to many craft beer drinkers. Co-owner Watts says, “From our light and enjoyable Chapter 2 Casual Ale, to our bold and flavorful Get Sum Pale Ale, and certainly our breakout IPA 97, we’re confident there’s something for everyone here.” Watts quickly added, “Our 22 ounce offerings aren’t going away however, our Seasonal lineup, Alpha Project Series and Specialties will remain on shelves, and continue to appeal to the more ambitious and adventurous craft beer lover.”
In Portland, Belmont Station will be hosting a Silver Moon Can Tasting on Monday, March 7 from 5:00 to 7:00pm. In addition to all three cans will be sampling, Belmont will be pouring a keg of Maui Wowie Double IPA in the taproom.
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 20 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in Northwest Brewing News and can be followed on Twitter at @hopapalooza.