But this campaign is a bit more than just the easy drinking 4.7% ABV beer as the brewery will be giving away a custom built 1949 Chevy truck that’s valued at over $45,000. This summer long advertising campaign will include a video series that follow Noble and the Chevy buildout that took place during the past year.
“Now more than ever, it’s vital for brands like Firestone to drive excitement for the category,” said Dustin Hinz, Firestone Walker’s chief marketing officer, in a statement. “Our campaign with Matt exemplifies our commitment to staying hyper-aggressive in our support of 805, and the need to collaborate with our partners to invest and drive deeper demand for one of the most popular beers in the west.”
The extended ad spot features Noble handing the ‘49 Chevy keys to Fasthouse and 805 team rider Darryn Durham for a beer run along the California coast. Additional versions of the spots will rotate in flights throughout the summer campaign. You can follow along here: vibe.805Beer.com.
Noble began the project as a complete frame-off restoration, followed by a custom buildout from the engine to the interior. The truck was finished with obsessive detailing and an 805 aesthetic flair. Noble was previously featured in 805 Beer’s “Authentico” film series, which showcases salt-of-the-earth individuals who reflect the culture of 805.
Consumers can enter to win the truck through September 30, 2020 via text-to-redeem codes featured on in-store displays or enter online at 805beer.com.
“Matt Noble is one of the most respected car builders in the world and is based in the heart of 805,” said Troy Powell, 805’s brand director, in a statement. “This rare Chevy classic is a daily driver that stops on a dime and sits flat on the ground when parked. It looks like we just drove it off the showroom floor in 1949. It’s one-of-kind. We would love to keep it, though it’s much more fun to give it away to one of our loyal 805 drinkers.”
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 20 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in Northwest Brewing News and can be followed on Twitter at @hopapalooza.