Though Game of Thrones returns for its seventh season to HBO on July 16th, Brewery Ommegang will release a new beer for this season later this year in October 2017. Winter is Here, a Belgian-style double white ale will be joined by a beer that will be re-released, Fire and Blood Red Ale.
As part of HBO Global Licensing, Winter is Here is an 8.3 ABV packaged in 750 mL bottles that features the fearsome Night King emblazoned on the label. Winter is Here will also be released alongside the previously released Fire and Blood Red Ale, also in 750 mL bottles. The suggested retail per bottle is $11.99 and there will be a gift pack with both bottles also released in late October that will retail at $23.99.
Here is more info from Brewery Ommegang’s press release…
“For six seasons, Game of Thrones fans like ourselves have watched as the great houses of Westeros battled amongst themselves, all the while knowing that the only battle that really mattered – the great war – was yet to come,” says Doug Campbell, Brewery Ommegang’s President. “In this next season, we celebrate the long-awaited arrival of winter with a beer fit for consumption north of The Wall. Winter is Here is a fortifying and delicious double white, brewed with sea salt and white pepper, sure to keep you warm in winter, no matter how long it lasts.”
“Game of Thrones fans have been waiting for winter since the very first episode of the series debuted,” says Josh Goodstadt, Vice President of Global Licensing at HBO. “Now, thanks to this latest Game of Thrones beer, they’ll have the perfect brew to sip throughout the cold months that lie ahead. We can’t wait for fans to get their first taste of Winter is Here!”
Winter is Here is brewed with pilsner malt, white wheat malt, and soft red wheat flakes, hopped with Saaz hops, and spiced with white pepper, sea salt, coriander and sweet orange peel. Brewery Ommegang’s house yeast is used in primary and secondary fermentation. This double white ale pours a hazy pale straw color with a stark white head. Aromas of banana, clove, and pronounced peppery phenols lead, and the flavor is slightly sweet malt, subtly balanced by hints of sea salt. Despite a full mouthfeel and healthy ABV, it still manages to drink quite lightly. The finish gradually builds in a warming crescendo of peppery spice.
Fire and Blood was the third beer in the collaborative series, originally released in spring of 2014. It’s brewed with pilsner, spelt, rye, and other specialty malts, hopped with Styrian Golding and German Tettnang hops, and spiced with ancho chilies for additional complexity. The hue is deep, dark red with a persistent, creamy, off-white head. The aromas of ripe fruit, raisins, slight spice and malt mix nicely with a slight floral, spicy hop character. The flavor of sweet malt gives way to faint dryness and is balanced by spicy rye and hop flavors with underlying raisin and prune notes. The finish offers balanced malt and spicy characteristics from hops and rye. Fire and Blood is 6.8% ABV, and the label art features one of the original three labels, a fiery image of Daenerys Targaryen’s dragon, Drogon.
About Brewery Ommegang
Brewery Ommegang opened in 1997 to brew imaginative craft beers across a variety of styles, with particular emphasis and respect for Belgian brewing traditions. Ommegang brews nine ales year-round, as well as an extensive and innovative range of seasonal and specialty ales. The beers have won a national following by connoisseurs of fine beer and are distributed in 46 states and internationally. Ommegang is located on a 136-acre farmstead in Cooperstown, New York and offers free daily tours and inexpensive tastings as well as a 75-seat café, a well-stocked brewery store, and an annual calendar of public events including a summer concert series and a legendary beer festival, Belgium Comes to Cooperstown. Ommegang is open every day of the year except for Thanksgiving, Christmas Day, and New Year’s Day and occasional special event days. For more information, contact email@example.com, call 1-800-544-1809, or visit www.ommegang.com. Ommegang is a member of the Duvel family of fine beers. Follow Ommegang on Twitter: @BreweryOmmegang, Facebook.com/Ommegang, and Instagram: @BreweryOmmegang
About HBO Global Licensing
HBO Global Licensing officially licenses the HBO® brand for the development and merchandising of innovative product lines inspired by the network’s award-winning programming. With products created around hit series like Game of Thrones® and True Blood® as well as classic series like The Sopranos®, Sex and the City®, and Entourage, items include fashion apparel, figures, jewelry, digital and CD soundtracks, prop and costume replicas, games, books, and beverages, as well as exclusive, premium collections in partnership with upscale, designer brands. Merchandise can be purchased in retail stores nationwide, at http://store.hbo.com, and at the groundbreaking HBO retail hub, the HBO Shop®, located at 42nd and 6th Avenue in New York City. HBO Global Licensing products are also sold internationally across Europe (www.hboshopeu.com), Asia and Australia.
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 20 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in Northwest Brewing News and can be followed on Twitter at @hopapalooza.