New Guinness Ad Featuring Twin Sister Olympians
With the 2014 Winter Olympics quickly approaching, Guinness released an ad today that will only be shown today that celebrates U.S. Olympic athletes Tracy and Lanny Barnes. This video tells the inspiring story of these twin sisters and their road to making the 2014 U.S. Olympic Biathlon Team that is headed for Sochi, Russia.
Tracy recently gave up her spot on the U.S. Olympic biathlon team to her twin sister, Lanny Barnes. Lanny, who was sick during the Olympic trials, was unable to complete all necessary races therefore causing her to miss out on a coveted spot on the team. This is likely the last Olympic games either sister will have the chance to participate in, making Tracy’s sacrifice all the more impressive.
The goal of this creative was to celebrate the Barnes’ story. Tracy’s sacrifice of eschewing her own opportunity for global glory and success so her sister could shine truly embodies the MADE OF MORE spirit and for that, we wanted to recognize her and her actions. Lanny’s determination to take the opportunity given to her to go and make her sister proud is equally commendable. The character both sisters show in support of one another serves as a powerful reminder for all of us.
The Guinness team will honor Tracy and her sister by making a monetary donation via Guinness Gives Back to a training fund in their honor. The ‘Twins’ TV spot will air for one day only on Wednesday, January 29th.
Cheers to the Barnes sisters! We’ll toast a Guinness to them.