Portland Cider Co. welcomes in 2018 with a new cider to its lineup of 12-ounce cans and new, sustainable six-pack boxes. Sangria is the latest cider to hit cans just as the cider maker will move from recyclable plastic Pak-Tek carriers to a six-pack box made of 100% recycled corrugated cardboard.
“Our Sangria cider – which we introduced to the market a year ago in 22 oz. bottles – has become wildly popular,” stated Portland Cider Co. owner Jeff Parrish in a statement. “We knew we had to make it available in cans as well. Our fans can now enjoy their favorite cider on all their adventures, even the ones that don’t allow glass.”
When it comes to the new six-pack packaging this has been at the request of the cider maker’s customers. “Our fans and retail partners have been asking for us to make this change, and we’re pleased to make the switch,” explained marketing director Helen Lewis in a statement. “It’s a more convenient package, offering six 12-ounce cans of cider to share with friends or enjoy over the weekend.”
The new six-pack box packaging will phase in through the next several weeks, debuting this week when the company’s popular Sangria cider hits store shelves in cans for the first time. Sangria features a blend of cider with the juices of orange, strawberry, pear, passionfruit, elderberry, and lime; it’s essentially fruit punch for grown ups.
Sangria joins the cidery’s six-pack lineup that already includes Apple and Hop’Rageous. The six-pack boxes of these three flavors will be available throughout Portland Cider Co.’s distribution footprint of Oregon, Washington and Colorado.
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 20 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in Northwest Brewing News and can be followed on Twitter at @hopapalooza.