With the success of light beer, Seattle Cider Co, goes all in with VIVID Light Cider, the company’s new lineup of light cider. VIVID Light Cider will feature the company’s signature Light Cider recipe as Tart Apple, and will compliment it with three additional new flavors!
The new VIVID Light Cider brand family builds on the success of Seattle Cider Co’s groundbreaking Light Cider that made its deubt in 2022. With this new linup, Seattle Cider Co. will cointinue with its current flavor, now known as Tart Apple, and will debut three new flavors – Juicy Pear, Bright Cherry, and Fresh Peach. Each of these four flavors come in at just 4.2% ABV and 98 calories.
“Seattle Cider Co remains dedicated to pushing the boundaries of innovation within the beverage industry,” said Felix Madrid, General Manager. “When first crafting our flagship Light Cider, we had a few goals in mind: continue our success as the cider choice for both beer drinkers and wine drinkers, disrupt the massive light beer category with our craft offering and create a beverage that is the perfect companion for every occasion. The result was our highly celebrated Light Cider. Since then, we’ve been working daily to expand our light cider offerings, developing exceptional flavors suitable by every drinker for every occasion.”
Here’s a breakdown on the new VIVID Light Cider lineup.
Tart Apple – This one has a new name, but the same recipe. It’s crisp, refreshing, and satisfying, Tart Apple is the modern definition of drinkability. At 98 calories and 4.2% ABV, Tart Apple packs an exhilarating apple flavor in every 12 oz can. Uncompromising on quality, unparalleled in taste, Tart Apple was crafted from our favorite ingredient, fresh pressed Washington apples!
Juicy Pear – Starts with an aroma of orchard-fresh pears followed by a vibrant burst of fresh apple. The taste is a delightful fusion of tart apple and juicy pear flavors. The apple provides a crisp acidity while the pear adds a mellow sweetness, creating a bold, balanced and fruity profile.
Bright Cherry – A buoyant medley that merges the tang of apple with the rich allure of cherry. The apple and cherry combine to deliver a puckering acidity. Together, they craft a harmonious fusion, presenting a bold and balanced bouquet punctuated by a hint of cherry sweetness.
Fresh Peach – An effervescent delight that blends the zest of apple with the sun-kissed succulence of fresh peach. the peach infuses a luscious, ripe sweetness that complements the invigorating apple body. Together, they create a bold, yet balanced delight for the palate.
Known for its award-winning line of dry and off-dry offerings, Seattle Cider Co crafts their ciders with fresh pressed Washington Apples. This also holds true with its new VIVID Light Cider portfolio.
“Seattle Cider Co has always used fresh pressed Washington Apples to create our signature ciders,” shares Scott Katsma, Innovation Manager. “The best cider is made from 100% juice and the same is true for VIVID. We’ve always believed in using whole fruit and whole ingredients, and Washington grows some of the best fruit. We don’t compromise when it comes to using natural ingredients for real taste, and we never add anything artificial, ever.”
VIVID Light Cider will launch in Seattle Cider Co’s home state of Washington in March of 2024, followed by a 12-state distribution roll out. Tart Apple, Juicy Pear, and Bright Cherry will be available in 6 pack 12oz cans and on draft, while Fresh Peach will be available in 12oz cans in the “Day Pack” variety 12 pack along with the other flavors of the new brand family. The bold, minimalist design speaks to the big flavor and crisp simplicity of VIVID Light Cider.
Look for VIVID Light Cider wherever Seattle Cider products are sold, including its taproom in Seattle’s SoDo neighborhood. For more information, visit seattlecidercompany.com, or follow Seattle Cider Company on Facebook, Twitter and Instagram (@seattleciderco).