A new partnership in the brewing world has been established to raise money for a worthy musician charity. Crosby Hops and Silver City Brewery have come together to brew Rock On, the first-ever beer collaboration benefiting Sweet Relief Musicians Fund, which provides financial assistance to musicians and music industry workers.
Sweet Relief dates back to 1993 when singer-songwriter Victoria Williams was diagnoses with multiple sclerosis. This diagnosis sidelined her promising musical career but at the time, a handful of musicians came together to record a handful of her songs for the Sweet Relief: A Benefit for Victoria Williams, benefit album.
For the Rock On, this project brings together the brewing skills of Silver City Brewery and the hop knowledge of Crosby Hops. Silver City Brewery will provide the open-source recipe for Rock On Crafted Lager, a light, crisp, and crushable lager. Crosby Hops is providing the hop bill of Amarillo®, Centennial, Chinook, Idaho 7®, and Sterling.
Then MxPx, the renowned pop-punk rockers from Bremerton, Washington are turning up the dial to get the word out.
“The good folks at Crosby truly care about the music community and we couldn’t be more grateful to be the beneficiaries of this amazing campaign,” said Aric Steinberg, EVP-Development/Artist Relations, Sweet Relief Musicians Fund, in a statement. “All of the proceeds will help us provide emergency assistance to music industry professionals in desperate need. Thank you to Crosby, Silver City, and to all of the participating brewers for their incredible support!”
“As a hop grower and drummer, it means so much to bring beer and music together in this way,” said Blake Crosby, CEO of Crosby Hops, in a statement. “We’re inviting every brewery, regardless of size, to take the stage with their rendition of Rock On Crafted Lager and support the music they love.”
Silver City Brewery developed the Rock On Crafted Lager recipe, which is open to interpretation. Breweries are encouraged to fine tune it and create their ideal, concert-worthy lager, then celebrate its launch by hosting a day of music and donate the proceeds to Sweet Relief.
How It Works: Brew Rock On Crafted Lager
Here’s how to join the lineup of breweries that will be headlining this exciting collaboration:
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 25 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in the archives of Northwest Brewing News and can be followed on Twitter and Instagram at @hopapalooza.