Deschutes Brewery has amped up its marketing this year as it partners with the Pac-12 Conference to become the Official Craft Beer of the Pac-12 Conference. This new agreement kicks off in time for the 2021 Pac-12 Football Season that begins on Saturday, August 28th and will continue through next year to the Pac-12 Men’s Basketball Tournament.
“All of us at Deschutes Brewery are huge Pac-12 fans and we’re beyond excited to partner with the conference in celebration of these incredible student-athletes,” said Neal Stewart, Vice President of Sales and Marketing for Deschutes, in a statement. “Deschutes Brewery is one of the best-selling Craft beer brands in the Western U.S. and it’s an honor to team up with the preeminent athletic conference in the West. We have some exciting plans in the works that will give Craft Beer drinkers unprecedented access to the Pac-12 Football Championship Game and the Pac-12 Men’s Basketball Tournament.”
Rooted in the Pacific Northwest, Deschutes takes pride in partnering with the Conference of Champions® and supporting these local NCAA teams and their mission to develop the next generation of leaders. The brewery expects this partnership to amplify consumer excitement, as Stewart added: “strategic partnerships with iconic and like-minded organizations helps Deschutes increase brand awareness and strengthens our relevance with consumers.”
“Aligning ourselves with Deschutes Brewery, a family-owned, regional craft brewery is a perfect match,” said Steve Tseng, Executive Vice President of Sales, in a statement. “With Deschutes based in our Pac-12 footprint in Bend, we look forward to increasing the awareness of this quintessential craft brewery beyond the Pacific Northwest.”
To locate Deschutes Brewery’s beers, use its beer finder to find a Deschutes beer near you in 36 states across the country.