10 Barrel & Simms Partner on Reel Good Summer Ale

On this year’s summer seasonal from 10 Barrel Brewing, the Bend based brewer has partnered with Simms Fishing Products on Reel Good Summer Ale. Part of 10 Barrel Brewing’s #drinkitforward program, a portion of the proceeds form Reel Good Summer Ale will benefit Trout Unlimited’s Home Rivers Initiative focused on the Gallatin River.

For the summer of 2021, 10 Barrel has brewed Reel Good. This Kölsch-style Summer Ale is brewed using traditional methods and subtle Champagne-like fermentation that boasts a satisfying clean, crisp taste that’s perfect for summer adventures. Reel Good sits at a sessionable 5% ABV and 24 IBUs.

“The conversation between Simms and 10 Barrel started back in August and we’re thrilled to finally watch this project come to life” said Strick Walker, Chief Marketing Officer at Simms, in a statement. “Working with 10 Barrel has been fantastic and we’re really looking forward to utilizing this partnership to shed more light on conservation efforts and initiatives we have going on right here in our own backyard of Bozeman, Montana.”

With a majority of Simms product inspired by and tested on local Montana rivers such as the Gallatin, this charitable component is extremely important to both brands and their respective efforts to give back to the places we play.

“At 10 Barrel, we’ve been fortunate to have worked with some of the most notable brands, athletes, and media outlets in the outdoor industry. When we started concepting this lightweight, easy-drinking summer ale, we thought Simms would be the perfect partner” said Andy Goggins, Marketing Director of 10 Barrel, in a statement. “We all love to get out on the rivers, fish, and finish it off at the end of the day with a perfect complement—a Reel Good. The collaboration between 10 Barrel, Simms, and enjoying life on the river provides perfect synergy. We’re also excited to collaborate with Trout Unlimited with a percentage of all sales benefitting the Home Rivers initiative.”

Reel Good is available at major grocery chains and will also be available on tap at pubs and restaurants throughout most of the western and mountain states. To locate Reel Good, consumers can utilize 10 Barrel’s Beer Finder by clicking here.