Hood River’s longstanding brewery, Full Sail Brewing, will dive into the craft can market with the launch of Session Lager in 12 oz. aluminum cans. Yes, fans of Session Lager will receive one additional ounce of beer per packaged beer with these new red cans. Today the new 6-[pack and 15-pack cans of Session Lager left Hood River and have arrived at Columbia Distributing and will be hitting store shelves in the coming days. One retailer that is immediately bringing in these new cans is Fred Meyer.
Here are more details from the press release…
“It’s the same award-winning lager, but now in a can,” says Full Sail Brewmaster Jim Kelter. “It feels as good in the hand as the iconic stubby, and it will go places where the bottle couldn’t.”
Session is synonymous with the old-school stubby bottle. So distinctive. So beloved. We love the stubby too, that’s for sure. But sometimes we want to take our Session to places bottles just shouldn’t go. Places where dropping your beloved Session would cause instant loss and unspeakable grief. Places where bare feet are a way of life. For those occasions and locations where you’d love to have a Session, just not in a glass bottle, Full Sail is thrilled to provide the new Session can.
When Full Sail launched the Session brand 12 years ago, it quickly became the hottest new craft-beer brand on the market, which has since brought home 100 medals, including 40 golds. Session’s not a micro, a macro, or an import, but in a way it’s a little bit of each. You see, virtually everyone who likes beer likes Session. It’s a brand that’s accessible without being ordinary. Totally drinkable, but never at the expense of character. And now, that same award-winning Session Lager is available year-round in 12 oz., take-anywhere cans, in 6-packs for yourself and in handy 15-packs to share with friends. Yes we can! 5.1% ABV, 18 IBUs.
About Full Sail Brewing Company
Perched on a bluff in Hood River, Oregon, overlooking the mighty Columbia River’s epic wind and kite surfing and the snow-capped volcanic peak of Mt. Hood, Full Sail is a true craft-brewing pioneer. Since 1987, Full Sail has been pouring pure Mt. Hood water, local ingredients and responsible processes into each and every pint. Full Sail’s brews and sustainable practices have garnered more than 300 national and international awards, including 150 gold medals and Beverage World’s “Craft Brewer of the Year” distinction. From Full Sail Amber and IPA to Session Lager and bourbon barrel-aged beers, Full Sail consistently strives to brew complex, balanced and ridiculously tasty beers. Learn more at www.fullsailbrewing.com.
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 20 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in Northwest Brewing News and can be followed on Twitter at @hopapalooza.