Corvallis, Ore., – March 1, 2016 – This week 2 Towns Ciderhouse announces the release of boxed six-pack cans and a new look. Both the redesign and the added package format represent the constant efforts of 2 Towns to bring true craft cider back to the people—providing a convenient package that reflects the company’s commitment to creating a high-quality, accessible craft cider.
“2 Towns has such a strong, uncommon commitment to fresh-pressed 100% Northwest apple and quality ingredients. We wanted a package that reflected the diversity and character of our offerings,” said Scott Bugni, director of marketing for 2 Towns Ciderhouse. “Each new package design reflects the ingredient that is at the heart of the character of each cider.”
“The six-pack box is something fans have asked for because it’s a way to get more cider, is super easy to carry. It’s also really nice for retailers because they spend less time organizing product,” added Aaron Sarnoff-Wood, co-director of sales.
The boxes and labels highlight the unique fruit offering of each individual cider, such as Northwest grown Newtown Pippin in the BrightCider, Jonagold in the OutCider, fresh-pressed whole ginger root in the Ginja Ninja, and Oregon grown Marionberries in the Made Marion.
The new redesigned packaging and labels will phase in through the next several months, starting with the six-pack can boxes. By Summer 2016 fans of Oregon’s most popular craft cider will see the entire line of 2 Towns products transitioned to the updated profile. Six-packs will be available throughout 2 Towns Ciderhouse’s distribution area at chain, convenience, and bottle shop stores.
About 2 Towns Ciderhouse
At 2 Towns Ciderhouse we believe that the long history of cidermaking demands respect and deserves to be done right. Starting with the highest quality whole ingredients from local farms, we take no shortcuts in crafting our ciders. We never add any sugar, concentrates or artificial flavors, and instead use slow, cold fermentation methods to allow the fruit to speak for itself. As a family-owned company, we are committed to the growth of our team and enrichment of our communities. We take pride in producing true Northwest craft cider. For more information on 2 Towns Ciderhouse, visit www.2townsciderhouse.com.