Roadhouse & Melvin Brewing Form Pure Madness Brewery Group

Last year, fellow Wyoming brewery Roadhouse Brewing Co. acquired Melvin Brewing. The sale was finalized on December 22, 2022 and now the two breweries are part of the Pure Madness Brewery Group. This new company makes it the largest brewery in Wyoming and among the top-100 Craft Breweries within the United States.

Roadhouse Brewing was founded in 2012 by Colby Cox and Gavin Fine in the mountain town of Jackson, Wyoming. It is in Jackson where the brewery’s 30-barrel brewhouse and pub is located. During its 11-year existence, Roadhouse Brewing has become a Certified B Corp. For two years in a row, Roadhouse was named a Best for the World B Corporation, ranking in the top 5% of all B Corps in its size group worldwide for its sustainable business practices.

About 35 miles southwest of Jackson, is Alpine, Wyoming where Melvin Brewing is located. However, Melvin Brewing started in 2009 in Jackson before it moved to its much larger brewery in Alpine in 2015, the same year the brewery was awarded Small Brewpub of the Year at GABF. Melvin coined the tagline, “If Your Beer Is Not Madness, It’s Not Beer” lending to the new brewery group’s name.

“The Pure Madness Brewery Group name came from those who have called us mad over the years—but this idea of being ‘mad’ has grown to really represent our approach to brewing and embodies our creativity,” says president of Melvin Brewing’s Board of Directors Zander Doroski.

Colby Cox, co-founder of Roadhouse Brewing Co, adds, “The slogan for Melvin Brewing Company is ‘if your beer is not madness, it’s not beer,’ and for Roadhouse, ‘Live Deep’ represents getting beneath the surface in everything we do. You get pure madness by combining these two companies and their mantras.”

The combination of both breweries, located only 35 miles apart, will produce 50,000 barrels in 2023 and will have the ability to grow to 80,000 barrels in the coming years with new investments that Roadhouse plans to make. Among those are a state-of-the-art rotary canning line, and the expansion of the Melvin Tap Room in Alpine, WY.

“Under the new parent company, Pure Madness Brewery Group will be the largest in Wyoming, which is incredible to think about for two breweries that started off in a garage not too long ago,” says Cox. “While both organizations will be under one parent company, both brands will keep their identities but will gain benefits like shared staffing and ingredients.”

Closes Cox, “We plan to achieve a lot together and look forward to sustained growth and expanding Roadhouse’s B Corp status into Melvin Brewing Company.”