10 Barrel Brewing Re-Imagines its IPAs with the New HopBurst Series

The new HopBurst lineup from 10 Barrel Brewing that includes All Ways Down, Cloud Mentality and Apocalypse.

A few months back, 10 Barrel Brewing began rolling out updated versions of its IPAs with new recipes and packaging. The Bend, Oregon based brewer took its classic Apocalypse IPA, All Ways Down Double IPA, and Cloud Mentality Hazy IPA and positioned them in the new HopBurst Family of IPAs.

10 Barrel has infused a renewed vibrancy into three of their flagship IPAs through an innovative hop-bursting technique, creating the HopBurst Family. This method involves the addition of amplified hops, or as 10 Barrel’s Jimmy Seifrit, states a fuckton, at a pivotal point in the brewing process, enhancing the flavor profile and aroma of these three classic IPAs.

The packaging for the three HopBurst IPAs has also seen a makeover. 10 Barrel Brewing reached out to artist Kyle Sauter to give the beers a new contemporary appearance. Gone is the old artwork and now has more eye-catching colors and graphics that represents the Pacific Northwest.

“The HopBurst Family is not just about a new aesthetic; it’s a move to highlight the unique qualities of our original IPAs – Apocalypse, All Ways Down, and Cloud Mentality,” stated Brian Hughes, Marketing Director at 10 Barrel Brewing. “Each of these beers has a distinct character. Through this initiative, we aim to capture the essence of their unique flavors, aligning them with the evolving tastes of our loyal customers.”

Jimmy Seifrit on the HopBurst Family.
Hop rubbing with Shawn Kelso.

HopBurst Trio of Beers:

Apocalypse: 10 Barrel took its West Coast IPA and loaded up the hops at the end of the brewing process for massive flavor and enhanced aromatics. This technique locks in notes of pine and citrus and leaves you with a bright golden appearance and medium body. The hop bill consists of Bravo, Northern Brewer, Chinook, Cascade, Centennial, and Amarillo It’s impossible to miss this recipe’s herbal, grapefruit, and stone fruit aromas. A flagship staple of the HopBurst lineup, this classic will keep you coming back for more. APOC sits at 6.8% ABV and 70 IBUs.

All Ways Down: A Double IPA bursting with hops! This recipe began as a specialty brew with the brewery friends at Rome Snowboards, inspired by the many Double IPAs found in their home state of Vermont. A fan-favorite from the start, this recipe brings citrus, cannabis and pine flavors with sweet aromas of pineapple and mango. The beer utilizes El Dorado. Bravo, Simcoe, Mosaic, and Azacca hops. At a bold 9% ABV and 75 IBUs, this IPA will keep you warm this winter season.

Cloud Mentality : Brewed Strata, El Dorado, and Simcoe hops, this Hazy IPA brings forth an explosion of flavor and aromatics. This technique traps all the juicy, tropical notes while maintaining a balanced taste and keeping the bitterness in check. In the end, Cloud Mentality comes with a sweet stone fruit finish and aromas of citrus and tropical fruit an sits at 7% ABV and 55 IBUs.

The HopBurst IPA Trio is currently available in Oregon, Washington, Idaho, and California. Each is packaged in 6-pack, 12oz cans and on draft. Both APOC and All Ways Down are also available in 19.2oz cans as well. Learn more about the brand’s new brews at https://10barrel.com/beers.

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