When hard seltzers began trending a few years back the idea of this lighter alcoholic beverage sustaining itself was sort of laughed at. Everyone felt it would be a short-lived trend but this category has proven to be a huge revenue generator and countless new entries are continually added into the marketplace.
We’ve been digging a few hard seltzer offerings as it can be an excellent alternative to higher caloric and more filling beer. Plus, these can make some great mixers with some of our favorite spirits.
Colby is a celebrated author and homebrewer and his guide provides recipes and advice on making seltzer for both commercial and home enjoyment. How to Make Hard Seltzer: Refreshing Recipes for Sparkling Libations is the first comprehensive book on hard seltzer. This guide provides recipes and advice from the country’s best hard seltzer producers on making seltzer for both commercial and home enjoyment. Featuring everything from brewing details to guidance around the differing government regulations, to cocktail recipes, How to Make Hard Seltzer is essential reading for breweries and homebrewers alike.
“Until now, there has been no guide to navigating this relatively new beverage,” said Colby, in a press release. “This book is a tool, for anyone interested in making it, whether that be a small craft brewery or a hard seltzer enthusiast.”
Hard seltzer is a skyrocketing category in the world of lifestyle beverages and many craft breweries are expanding their artisanal skills to make this refreshing and popular drink. The beverage continues to hit staggering numbers that suggest this trend is here to stay; according to sales data hard seltzer grew 140% year-over-year in the four week period ending on July 12, 2020.
“As this category continues to grow, adding hard seltzer to the lineup is proving itself to be beneficial as both a short- and long-term business plan for any brewer.” Colby added in today’s press release.
How to Make Hard Seltzer is now available for Brewers Association Member pre-sale until August 25.
How to Make Hard Seltzer: Refreshing Recipes for Sparkling Libations Author: Chris Colby ISBN: 9781938469657 EISBN: 9781938469664 Size: 6” x 9”, 192 pp Format: Paperback Cover Price: $19.95 Publication Date: September 7, 2020
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 20 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in Northwest Brewing News and can be followed on Twitter at @hopapalooza.