Redhook Brewery Releases Summerhook Golden Rye Ale
Staying relevant in today’s craft beer world is challenging for many longtime craft brewers. Now in its 35th year, Redhook Brewery is one that has had its challenges. The brewery will mark its return to Seattle from neighboring Woodinville with a new 10-barrel brewpub later this year but prior to that the brewer has a new summer seasonal hitting the market. Summerhook Golden Rye Ale will be available in six-packs and 12-packs, and on draught begining in the coming weeks. Summerhook is described has offering a crisp hoppiness and assertive rye characteristics at 4.7% ABV.
“Our brewing team set out to create the perfect summer beer,” said Nick Crandall, lead innovation brewer at Redhook Brewery in a news release. “Summerhook delivers a subtle hop profile to an interesting high rye malt bill. This beer has amazing balance and is refreshing and sessionable. It is everything you would want in a great summer beer.”
With the release of Summerhook, this leads a new, refreshed packaging for Redhook this year. The new packaging features modern classic designs that celebrate Redhook’s heritage and its original look and feel. Extra Special Bitter’s badge and logo lock up inspired the facelift of the entire Redhook brand family, including all core and seasonal beers.
For those in Seattle, Redhook is throwing a launch party for Summerhook at Add-a-Ball in Seattle’s Fremont neighborhood on May 10, 2016, from 5:00 to 8:00 p.m. There will be live performances, beer specials all night, and a food truck featuring a special collaborative Summerhook sauce. The event is the perfect lead in to next month’s Fremont Solstice Fair, where Redhook will have a VIP rooftop party on June 18, 2016. Please join Redhook at Add-a-Ball to meet Crandall and the entire team.