After its first line extension of its flagship Dead Guy Ale in January with Dead Guy IPA, Rogue Ales & Spirits has revealed that it is continuing this extension. Joining these two Dead Guys in the new variety pack of Dead Guy Coffin Club is Dead Guy Pilsner and Dead Guy Pale Ale.
“We expanded the Dead Guy legend for those who connect with the spirit and image that Dead Guy represents, but aren’t always looking to enjoy our riff on a Maibock,” says Hagen Moore, VP of Marketing and Creative, in a statement. “We wanted to make a product worthy of the Dead Guy name for everyone to enjoy – a Dead Guy for every moment. Our variety pack offers a taste of it all. The OG ale for our longtime fans, an IPA for the hopheads, a light crisp pilsner for day-to-night sipping, and a well-balanced pale ale to round it out. There’s something for everyone and every mood.”
More continues, “We put a little twist on the old saying and like to say that variety is the spice of death. That’s why we packed four distinct and unique styles of Dead Guy into this macabre box of brews. Dead Guy Ale, Dead Guy IPA, Dead Guy Pilsner, and Dead Guy Pale Ale were buried in this box and are sure to bring life to your next party. You don’t have to be a Dead Guy to join the Coffin Club. Live now – rest later.”
This line extension is one that other breweries have utilized in recent years with some success, especially the Voodoo Ranger line from New Belgium Brewing. Rogue Ales has also done something similar with its Dead Guy as it spun it off into its own whiskey line and is now focused on its flagship Dead Guy Ale to spur sales at the 30+ year-old brewery.
The brand-new variety pack, Dead Guy Coffin Club, features four Dead Guy offerings. Its iconic Maibock and the new Dead Guy IPA area available in this variety pack as well as on their own. However, the new Dead Guy Pilsner and Dead Guy Pale Ale are only available in this variety pack.
Here’s a breakdown of the beers that are included in the new Dead Guy Coffin Club Variety Pack as provided by Rogue Ales & Spirits.
Dead Guy Ale
Style: Maibock-Style Ale
Tasting Notes: In the style of a German Maibock, using our proprietary Pacman yeast, Dead Guy is deep honey in color with a malty aroma and a rich, hearty flavor.
Packaging: 6-pack 12 oz can, 6-pack 12 oz bottle, 19.2 oz can, draft
Dead Guy IPA
Style: West Coast IPA
Tasting Notes: Dead Guy IPA weaves Citra, Mosaic and Belma hops into a subtle malt body to create a bold, complex IPA worthy of the Dead.
Packaging: 6-pack 12 oz can, draft
Dead Guy Pilsner
Tasting Notes: Dead Guy Pilsner reveals the lighter side of the Dead with its pale golden color, subtle hop bitterness and crisp refreshing finish.
Packaging:12 oz can, draft (Rogue Public Houses Only for now)
Availability: Coffin Club Exclusive
Dead Guy Pale Ale
Style: Pale Ale
Tasting Notes: Dead Guy Pale Ale features El Dorado and Sabro hops to create a burst of tangerine and peach notes in a beer fit to raise the Dead.
Packaging: 12 oz can, draft (Rogue Public Houses Only for now)
Availability: Coffin Club Exclusive
To locate the new Rogue Dead Guy Coffin Club – Mixed Pack, use the Rogue Beer Finder.
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 25 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in the archives of Northwest Brewing News and can be followed on Twitter and Instagram at @hopapalooza.