Molson Coors Partners with the Coca-Cola Company on the launch of Simply Spiked Lemonade Variety Pack

Molson Coors will partner with the Coca-Cola Company on Simply Spiked Lemonade variety pack, inspired by some of Simply’s best-selling non-alcoholic products.

Last year Molson Coors Beverage Company partnered with The Coca-Cola Company to launch Topo Chico Hard Seltzer. Yes, an alcohol enhanced version of the popular Mexican sparkling water in four fruit forward flavors.

Now a year later the two beverage behemoths come together once again to launch Simply Spiked Lemonade. The nation’s number one selling chilled juice brand, Simply, will now venture into the alcohol aisle at retailers just in time for the summer season.

Whereas the Topo Chico Hard Seltzer features four flavors, the new Simply Spiked Lemonade will also debut with four flavors. These four flavors will include Signature Lemonade, Strawberry Lemonade, Watermelon Lemonade, and Blueberry Lemonade, all packaged in a slim can, Variety Pack.

“Over the past two years, we’ve seen success by shaking up existing categories with new brands that have clear, compelling points of difference, like Coca-Cola’s Topo Chico® Hard Seltzer, Vizzy Hard Seltzer and ZOA Energy Drink,” said Michelle St. Jacques, Molson Coors’ Chief Marketing Officer, in a statement. “Now, we have a huge opportunity to leverage the power of Simply® – a brand known for real juice and big flavor – to disrupt the full-flavor alcohol segment in a way that’s never been done before.”

Simply is The Coca-Cola Company’s second-largest U.S. brand in terms of net revenue after its namesake, Coca-Cola The Simply brand is said to be a $1 billion+ and growing brand and can be found in 1 of every 2 American households and is famous for its high-quality juices. The bold, great-tasting flavors of the Simply brand mix seamlessly with alcohol for cocktails, which inspired the ready-to-drink lineup.

“The Coca-Cola Company and Molson Coors have a thriving relationship in North America. The proof is in the success of Topo Chico Hard Seltzer’s national expansion and the introduction of Topo Chico Ranch Water Hard Seltzer,” said Dan White, Chief of New Revenue Streams, Coca-Cola North America Operating Unit, in a statement. “With this momentum, we are excited to expand our relationship with products inspired by another one of our most valuable brands: Simply®. We believe people will be excited to try this delicious beverage when it arrives on shelves later this year.”

Simply Spiked Lemonade will be sold in slim-can 12pks as a variety pack, and 24oz standalone cans of select flavors. Learn more at molsoncoors.com/drinksimplyspiked or @DrinkSimplySpiked on Instagram.

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