New Belgium Expands its Hard Seltzer Lineup with Fruit Smash Super Hard Seltzer

After last year’s successful launch of Fruit Smash Hard Seltzer, New Belgium Brewing has expanded this lineup with the bolder Fruit Smash Super Hard Seltzer. Just like its predecessor, the new Fruit Smash Super Hard Seltzer is available nationwide in a three-flavor variety pack.

When Fruit Smash Hard Seltzer was launched a year ago, this lineup of 4.7% ABV and 100 calorie hard seltzers entered a crowded marketplace of better for you adult beverages. This lineup offered three flavors, just like the new Fruit Smash Super Hard Seltzer offers. The main difference is that this new lineup is much more robust at 8.0% ABV, 160 calories, and 1g of sugar.

Fruit Smash Super Hard Seltzer is made with real fruit juice and other natural flavors. Unlike most other hard seltzers, Fruit Smash Super Hard Seltzer pours in a colorful hue that resembles the fruit forward flavor of each offering. Flavors include Pineapple Punch, Cherry Lime Chill, and Wild Watermelon, all delivering intense fruit juice flavor at a higher ABV with a mere 1g of sugar. But just this 1g of sugar leads to a bit sweeter finish.

“Fruit Smash Super Hard Seltzer is perfect for turning up the fun and making any occasion feel like a party,” said Fruit Smash Brand Manager, Michelle Robertson. “Our new Super Hard flavors deliver bold, real-fruit juice flavor and extra quirkiness to the seltzer world.”

Fruit Smash Super Hard Seltzer is now available nationwide in a Variety Pack with four cans each of Pineapple Punch, Cherry Lime Chill, and Wild Watermelon. It’s also available in one additional flavor of Pink Lemonade exclusively in 19.2oz cans. To find the nearest Fruit Smash Super Hard Seltzer or any of New Belgium’s other offerings, visit our beer finder.